Get back to living in your genius.
Let Kate take care of the front-end technology headaches and coach you on the on-going elements that matter.
After a decade in Fortune 500 marketing, communications and digital strategy, Kate Peabody became a creative life, career and business coach — and regularly receives new business, PR and partnership inquiries through her site kaptivateme.com (where you are now!).
Hating to see fellow new coaches struggle with the tech as they focus on launching their new business, Kate has re-launched her consulting business for coaches and coaching clients only, helping build effective Squarespace websites and train new business owners on how to use it and connected marketing tools like MailChimp for e-news or Acuity for scheduling.
Robust or Baseline Online Presence?
You might be just starting out as a coach or have a simple model to sell, or perhaps you offer multiple solutions and want to share your voice - wherever you are in your journey, we can create a presence to match.
Example Baseline Website Pages
Home page - long scroll to address About, Services & Contact
Legal pages - Privacy Policy, Terms & Conditions
SEO required page - Site Map
Example Robust Website Pages
Home
About
Contact
Blog/Resources/News
Events
Services - landing and no more than three sub pages
Products/Marketplace - people purchase from your site
FAQ
Marketing Landing page
Legal pages - Privacy Policy, Terms & Conditions
SEO required page - Site Map
What other tech considerations?
Domain and email set-up [done easily through SquareSpace & Google]
MailChimp (or other) mailing list set up and connection
Acuity (or other) meeting scheduler set up and connection
What other marketing considerations?
Target audience - who are you talking to? What do they need and value?
Brand identity - look and feel, voice, values
Copy and graphics - all the words, messaging, testimonials, imagery and custom photography to tell your unique story and value proposition
Search engine optimization (SEO) - from fresh copy to keywords and links
Social media - strategic role in online presence, brand awareness, marketing and community building
Online advertising - Google/Yelp to hook people when they are actively looking or Social Media to hook people when they’re not
Networking & events on and offline - Whether attending or holding, how are you promoting and presenting yourself and adding value to your connections
Whatever you’re thinking about, Kate has the knowledge and a variety of ways forward for you!
Project Examples
Coaching
Kaptivate - Creative Life, Career & Business Coaching [Complete. SquareSpace]
Fresh Ideas for Therapy - Speech Language Pathology & Clinician Coaching [In-progress. WordPress]
Other
Katwell - Freelance writer, blogger and stage presence [Complete. SquareSpace]
Grafenberg Productions - Improv Comedy Education & Theatre [Complete. SquareSpace]
CH2M - Fortune 500 Engineering Firm [Complete. Drupal 8. Company since acquired]
We start with a brand board for look and feel
And then bring that vibe into every element of your site and online presence - from copy and visuals to how people interact
Logistics
Basic presence and training starting at just $500
TOGETHER - Needs assessment; website & project scoping
With scope leading pricing.
YOU - Create a brand board to reflect your vision
Kate will talk you through and provide a guide to help you complete.
YOU - Provide final copy and imagery for the site
Kate will provide content strategy and review support, but not write copy from scratch or find imagery.
KATE - Creates a branded SquareSpace site template
Timeline based on scope. Copy and graphics will be poured into site if provided in a timely manner before time for training, otherwise filler copy will be used and you will be responsible for entering.
KATE - Sets up and connects mailing list, meeting scheduling and other marketing tools
Client will be engaged in this activity to sync calendar, but doesn’t lead
TOGETHER - Website and marketing tool management training and hand over
Via video chat and recorded, you’ll learn everything you need to manage your site for the long-haul, and how to get started with your other marketing tools.
CHECK IN - Questions, concerns, ideas, changes, additions?
Start by booking your needs assessment conversation
“Kate has this way of asking questions and listening that allows people to open up to themselves...She helped me understand my passion, audience and how I want to live and work, and then really painted a picture of how I can make my vision reality.”
But what about?
FAQs
Calling all artists, makers and small business owners! Ready to start or grow your business? Learn how to market with confidence in our new Clear Creek Makerspace Growing U workshop series focused on marketing foundations. CCM Members Only!