Are you ready to take your art or maker business to the next level? This series is designed to help small businesses in the art and maker space build a strong foundation for marketing their products.
From identifying your ideal customers to crafting a standout brand and implementing actionable marketing plans, this series is tailored specifically for Clear Creek Makerspace members.
Whether you’ve been selling for a while and want to strategically level-up, or are just starting your product or service business and want a strong foundation - this series is for you!
Each 90-minute workshop is held twice a month at Clear Creek Makerspace, packed with practical exercises, expert guidance, and peer collaboration, giving you the tools and confidence to grow your business.
*Each workshop builds on the last, so try to attend them all if you want to actively implement learnings into your business. That said, if you jump in mid-series, you’ll still learn a new skill.
Want extra support? Join us at monthly at Growing U group coaching between workshops.
Key Takeaways:
By completing this series, you’ll learn how to:
Understand your audience and what drives their decisions.
Create compelling customer journeys and memorable brand experiences.
Develop a strategic marketing plan that works for your unique business.
Craft key messages and brand names that resonate with your audience.
Use smart, budget-friendly tactics to achieve your marketing goals.
Who Should Attend:
Artists, makers, and small business owners in the creative space.
Entrepreneurs looking to refine or expand their marketing efforts.
CCM Members ready to take actionable steps toward business growth.
Workshop Series at a Glance
Understanding Your Audience: Buyer Personas & Empathy Maps
Learn why a clear view of your ideal customers can transform your marketing. Develop personas and empathy maps to connect with what drives them.
Workshop 2
March 2025
Dates TBD
Mapping Your Customer Journey
Visualize how people discover, evaluate, and engage with your brand. Identify and improve every touchpoint to create a seamless experience.
Workshop 3
April 2025
Dates TBD
Crafting a Strategic Marketing Plan
Build a focused roadmap for success. Set meaningful goals, choose the right channels, and outline actionable steps for the next 3–6 months.
Workshop 4
May 2025
Dates TBD
Building Your Brand Foundation
Define your brand’s mission, values, and identity. Discover what makes you unique and develop a cohesive presence that resonates with your audience.
Workshop 5
June 2025
Dates TBD
Crafting Key Messages That Resonate
Create compelling taglines, elevator pitches, and core messages. Learn how to speak directly to your audience and stand out from the crowd.
Workshop 6
July 2025
Dates TBD
What’s in a Name? Crafting the Perfect Brand Name
Brainstorm and refine a name that’s memorable, meaningful, and future-proof. Discover creative techniques and learn how to validate your top choices.
Workshop 7
August 2025
Dates TBD
Implementing Smart Tactics to Support Your Marketing Goals
Turn your plan into action using smart, budget-friendly tactics. From social media to offline collaborations, find the right mix for your business.
Meet Coach Kate
The Growing U mission is to take you to the next step in your creative flow, entrepreneurship dreams, and for you to feel at home at Clear Creek Makerspace. As a member of CCM you have EXCLUSIVE access to professional coaches.
Kate Peabody, MBA, is an International Coaching Federation Professional Certified Coach pairing positive-psychology-based coaching with more than fifteen years of corporate & small business leadership, creative confidence and design-thinking experience. Kate loves helping makers balance work, life and time for their holistic wellbeing, and explore and take action on their potential as a professional maker.